Media Outreach Guide
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In addition to submitting letters to the editor, it is important to invite the media to cover your Green Jobs Now event. Use this media outreach guide to assist you in your efforts.
NEW - Click here to listen to a media training with Van Jones
As soon as possible
- Compile media contacts – names, phone and fax numbers and email addresses for local news outlets (newspaper, TV and radio)
- Reach out to potential media spokespeople for your event and confirm their availability on September 27. Provide them with our core message and talking points.
- Draft media advisory and press release. See our sample media advisory and press release.
Three days before your event
- E-mail and fax your media advisory to your media contacts.
- Call your media contacts to follow-up – ask if they received your advisory and whether they will send someone to cover your event. Be sure to tell them why your Green Jobs Now event is important and what makes it newsworthy – visuals, important speakers, etc.
The day of your event
- The morning before your event, give all your media contacts a reminder call.
- Make sure your cell phone is charged!
- Arrive at your event site an hour early to set up an area for members of the press to sign-in. As they arrive thank them for coming, ask what their deadlines are, and give them copies of your press release and any other relevant materials.
After your event
- Call all media contacts that attended your event and thank them again for coming. Ask them when they will run a story about your event.
- Send all media contacts that didn't attend your event a copy of your press release. Call them to follow-up and ask if they can run a story about your event.
- Scan local newspapers and tape local TV/radio broadcasts to track coverage of your event. Keep copies of all media coverage you receive for your records, and tell us about it in your final event report on GreenJobsNow.com!
